A Fractional CMO might be the right choice for you if......👇👇👇
Want to save money
With a fractional CMO your team gains access to senior marketing expertise without the full-time salary, benefits, and other compensation typically associated with senior level positions.
Value flexibility
A Fractional CMO can work on a part-time or project basis, allowing you to adjust their involvement according to your business needs and budget constraints.
Strategic Insight
Fractional CMOs often bring a wealth of experience from various industries and brands, offering fresh perspectives and innovative strategies to your business.
Want speed to market
With their experience, Fractional CMOs can quickly understand your business challenges and market opportunities, accelerating the development and execution of marketing strategies.
Risk Mitigation
Hiring a Fractional CMO allows you to test the waters before committing to a full-time executive, reducing the risk and potential cost of a mis-hire.
Objective Analysis
Being somewhat removed from the day-to-day operations, a Fractional CMO can provide an unbiased view on your marketing strategy and company performance.
Each contract is meticulously tailored to meet your specific needs, goals, budget, and timeline. Some of my services are listed here 👇
Budget Management and Optimization:
Carefully managing the media budget to ensure efficient spend across channels, constantly optimizing for cost-effectiveness and performance. Responsible for campaign spend and performance optimization.
Strategic Media Planning:
Developing comprehensive media strategies that align with your business objectives, including identifying target audiences, selecting appropriate channels, and allocating budgets for campaigns. Ensure a framework for campaign success with agreed upon KPI's.
Data Analysis and Reporting:
Employing data analytics to track and measure the performance of media buys, providing clients with detailed reports and insights to inform future strategies.
Market Research and Insights:
Conducting market research to gather insights about industry trends, competitor strategies, and consumer behavior to inform strategic decisions.
Google Ads Management:
Leveraging Google certification to create, manage, and optimize Google Ads campaigns across search, display, video, and mobile, with a focus on maximizing ROI.
Social Media Advertising:
Crafting and executing advertising campaigns on social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, tailored to engage with the target audience effectively.
Content Marketing and Sponsored Content
Creating and promoting high-quality content that resonates with the target audience, including sponsored articles, blog posts, and videos. Partner with key stakeholders for various deliverables as needed
Your Comprehensive Strategic Partner in Success
Expertly Leveraging Industry Insights to Visualize the Big Picture and Propel You Towards Achieving Your Ambitious Goals. We are in it together!
Ok....So why me?
Hand On Industry Experience
As a top-rated, expert-vetted standout on Upwork, I'm in the elite top 1% of freelancers specializing in paid media, with a Google certification and over $10 million in managed paid ads to my name. My journey has taken me through pivotal roles at FGL Sports, Guess Wholesale, and as a senior brand strategist at a leading radio station. I've led the charge in launching digital branches for a newspaper in over 10 locations, deeply valuing my community engagement I was on the board of the Chamber of Commerce in Lethbridge. Having completed my degree in Retail Marketing over 15 years ago, I've witnessed firsthand the industry's evolution. Beyond my professional achievements, I'm a passionate camper, a devoted dog mom to two amazing boys, a loving husband, and a Montreal native who has wholeheartedly adopted the peaceful small-town life for raising my family.
Access to top apps + industry trends
Every day, I engage with business owners, media buyers, and stakeholders globally, discussing trends, strategies that succeed, and those that don't. I utilize leading applications daily, such as GPTs, SemRush, Canva, and am always exploring the latest AI products. Working with me means you gain access to my expertise in tools like Hotjar to enhance conversion rates, Keywords Everywhere for insights into local market searches, and much more.
Trust worth + transparent
At the end of the day, the individual you hire and choose to assist in growing your business must be accountable and transparent. I treat every dollar spent and every strategy developed as if they were my own. All contracts are set with a minimum of 90 days, not annual commitments, allowing you to witness and believe in our progress before deciding on a long-term commitment. My goal is to build partnerships where we both are excited about the growth, and you choose to work with me well beyond the initial 90 days. This isn't because you're locked into a contract, but because of the tangible value I bring to the table.
If you're looking for a partnership that aligns with your vision and goals, we might just be the perfect match. Reach out today, and let's schedule a time to chat about how we can work together effectively.
